Color Psychology & Branding

In which aspect colors can reflect any Brand and how can manipulate the opinion and actions of. As it is common with a lot of depth analysis in major marketing areas, colour theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.

Green Lantern can’t turn lemons into lemonade and I’m left equally unequipped to make smart decisions about the spectrum which shades our world. But why is such a potentially colourful conversation so unwaveringly shallow?

“As research shows, it’s likely because of personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colours have on us. So the idea that colours such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard palm reading.But there’s still plenty to learn and consider if we humbly accept that concrete answers aren’t a guarantee. The key is to look for practical ways to make decisions about colour.”

“As research shows, it’s likely because of personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colours have on us. So the idea that colours such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard palm reading.But there’s still plenty to learn and consider if we humbly accept that concrete answers aren’t a guarantee. The key is to look for practical ways to make decisions about colour.”